As issues of environmental sustainability are receiving concern globally, BluSmart Mobility is among the pioneers of the India electric vehicle market. Launched in 2019, based in Gurugram this young start-up aims to revolutionize an electric ride-hailing network which will eliminate not only pollution but also obsolete the traditional running of transportation systems in India’s metropolitan.
The Vision of BluSmart Mobility
BluSmart Mobility was born out of a vision to tackle two pressing challenges in India’s urban mobility landscape: increasing car emissions and drawbacks of existing mobile applications for taxi booking. BluSmart plans to make use of electric vehicles as well as smart technology to offer a efficient, environment friendly and customer friendly mode of transport for those living in cities.
In what ways BluSmart is revolutionising the present business strategy
All-Electric Fleet: Unlike traditional ride hailing applications which allow users to book service from internal combustion engine vehicles, BluSmart has an entirely electric fleet. This does away with emissions from the vehicle tailpipe and radically cuts down the measure of carbon associated with city transport.
Enhanced Customer Experience: BluSmart has also provided a platform to remove the existing challenges that customers experience like cancelation of ride and surge price. Through their model, they protect consumers by providing assured availability of the car, they eliminate cancellations by the drivers and also fixed prices regardless of supply and demand forces.
Safety and Hygiene: Therefore, after the outbreak of COVID-19, BluSmart rolled out measures such as frequent cleaning of cars as well as undertaking checks on drivers’ health. This has placed the company in a better stand since most of the commuter’s concern is on the healthier side.
Focus on Driver Welfare: In short, BluSmart has no gig economy. This however is a plus for full time employees since drivers are full time employee hence higher incomes, employee’s benefits and better working conditions are obtained. Besides enhancing service delivery standards it also leads to positive impacts on the drivers’ wellbeing.
A Few Aspects of BluSmart’s Operations
Sustainable Energy Usage: BluSmart work with renewable energy providers on electric vehicles for its fleet in order to create a completely sustainable cycle.
Advanced Technology: The app that has been designed for BluSmart enables basic features such as user interfaces, real-time tracking, and information tracking for improving commutation.
Reliable Service: BluSmart remains unique in the market due to having no cancellation incidences and delivering pickups strictly on schedule.
Charting Strategies for Expansion
Partnerships with automotive and energy industries are the key to BluSmart’s performance. For example, today, a car fleet of this company is represented by the best manufacturers of electric vehicles for instance, Mahindra Electric and Tata Motors. Subsequently, BluSmart partners with energy providers to ensure proper connectivity of EV charging stations.
The firm has also secured a lot of capital from venture capitalists and other investors from around the world. To this end, these funds are being invested in the expansion of fleets, the acquisition of new technologies, and extension of network across the geographical space.
Exploding the Influence of BluSmart on Urban Mobility
Currently, BluSmart has been able to achieve more than a million zero-emission rides since its establishment, thereby helping eliminate green house gases in the environment, and also providing environment friendly solutions to mobility that aspire to revolutionize city transportation. Focusing on service reliability, fairly low cost base, and possession of service that is environmentally friendly BluSmart is in the process of changing the face of mobility in urban India.
Challenges and the Road Ahead
BluSmart has had a phenomenal growth journey but like any other nascent mobility company there are issues that this business encounters. This has to do with the expensive prices of electric vehicles, inadequate number of electric vehicular charging stations, as well as the innate requirement to expand business while ensuring service excellence.
However, due to the following challenges, This startup has been faced some obstructions, However, BluSmart has been having its promises of innovation and sustainability to handle these challenges. They want to proceed with opening new centres across different states in India, launch new and improved EV models for their fleet and dedicate their efforts to intense research and development in the future.
BluSmart Mobility is expanding fast for several reasons that can be elaborated in the blog post. Here’s a summary of the key reasons for its growth:
Rising Demand for Eco-Friendly Solutions: Customer’s consciousness towards environmental protection has enhanced and shifted their preferences towards environmentally friendly mobility solutions such as BluSmart’s electric cars only fleet.
Government Support for EV Adoption: Policy contributed to the development of EV charging infrastructure through incentives, subsidies on the purchase of electric vehicles, tax exemptions, and other incentives have provided a fertile ground for business like BluSmart.
Focus on Reliability: One of the critical pain points that have been plaguing the platform industry is the cancellation charges or surge pricing, which makes the customers more inclined towards the platform.
Driver-Centric Approach: This is an indication of the fact that full-time employment of drivers helps to provide superior services and it fosters a sustainable business model separation BluSmart from close competitors.
Venture Capital Backing: This happens because a company such as BluSmart will be financially capable of expanding their fleet of vehicles as well as the operational areas available to them, as well as investment in technology and other tangible assets.
Urbanization and Changing Mobility Needs: With the urbanisation of Indian cities and increasing traffic the demand for strong, efficient, green and technology based ride hailing platform increases.
Originally called the Founding Fathers and Their Course
BluSmart Mobility was jointly launched by an example of the dynamic duo Anmol Singh Jaggi and Punit K Goyal who have clear dreams when it comes to revolutionizing the transportation sector in India.
Anmol Singh Jaggi: Anmol has a vast experience of over a decade of engaging in entrepreneurship especially within the renewable energy industry. Before joining BluSmart, he had established Gensol Group, the well-known renewable energy consultancy firm. The clean energy experience was a launching point towards BluSmart’s sustainable efforts.
Punit K Goyal: Punit is an experienced entrepreneur, who specialises in growing companies from scratch. He completed his MBA from the University of California, Irvine and has been instrumental in carve out operational as well as strategic plan for BluSmart. This has been made even more interesting by his love for harnessing technology in an effort to proffer solutions to existing challenges in the company.
The story of the founders starts where any innovative mobility entrepreneurs start, namely with the realization of the problems of conventional mobility systems. Education in renewable energy and entrepreneurship led Anmol and Punit to envision a platform that would solve problems concerning urban mobility and was sustainable. All these endeavors have placed BluSmart in the vanguard of various electric vehicle solutions across the Indian subcontinent.
Stock Market and Investors
BluSmart Mobility, despite being at the idea stage, has been able to attract attention from venture capitalist and institutional investor. The startup is not short of funds and had made excellent funding through various rounds, which demonstrated investors’ trust in this startup’s business model and prospects.
Key investors in BluSmart include:
Bp Ventures: The investment wing of one of the largest international oil companies that have been investing in BluSmart to help its green and clean mobility initiatives.
Inflection Point Ventures: An angel investors’ marketplace that has participated in funding the initial rounds of BluSmart’s financing.
360 One Asset: A to the Series A and other subsequent financing rounds of the company.
Institutional Investors and VCs: International venture capitalists who trust the sustainable business sustainability of BluSmart as a green-tilt ride-hailing platform.
To this end, BluSmart targets investing in the growth of its fleet, installation of more EV charging stations across the nation and operational improvements. Though the company is relatively young and is currently unlisted, it has shown profitable growth further implying that is might probably be an IPO company in the future. It could similarly strengthen its reserves and place BluSmart as one of the key participants in the EV market.
The role started to play by BluSmart in changing the dynamics of mobility in the urban areas can now be summarized as follows.
Launched in 2018, BluSmart has completed over a million zero-emission rides and established industry standards for sustainable mobility in cities. Keeping service reliability, affordability and going green paramount, BluSmart is steadily changing how Indians move within the cities.
Indian government has played an important role in funding organisations like BluSmart Mobility; this has been through setting up of various polices and measures that favours shift to electric mobility systems. Here’s how the government has been aiding BluSmart:
FAME India Scheme: FAME India scheme offers incentive for EVs and also involved in the establishment of charging stations for them. These incentives operationalized benefits BluSmart as it creates an opportunity to alleviate the operating expenses of electric fleets.
Subsidies and Tax Benefits: Current incentives include subsidies on the purchase of EVs and lower GST rates (5 per cent for EVs compared to 28 per cent for regular vehicles). These have the benefit of BLuSmart to identify and source cheaper modes of procuring and deploying electric vehicles.
EV Infrastructure Support: Today, there’s a significant push for electric vehicles, meaning the government has been putting serious capital into infrastructure for charging sites. This is specifically in line with BluSmart’s need for a considerable amount of charging infrastructure for EVs.
Startup Support Policies: As a startup EV subscription and charging service provider BluSmart stands to benefit from broader governmental policies such as Start-up India which offers tax reliefs, favorable regulation and funding through government sponsored incubators and funds.
State-Level Incentives: Some of the Indian states such as, Delhi and Haryana operating BluSmart have separately formulated and implemented EV policies that include; extra incentives for EV operators, free registration of EVs and complete exemption of road taxes.
Collaborations and Partnerships: There is the common practice in which several government institutions involve the private sector in implementing clean energy initiatives. As BluSmart has set its missions to minimize pollution and encouraging the use of renewable energy, the company becomes relevant for such programs.
These supportive policies and incentives not only help BluSmart to cut the generic operational cost but also foster suitable ecosystem that supports the expansion of the proposed EV-based ride-hailing solutions. If you’d like this detailed further elsewhere in your document, please let me know!
Conclusion
BluSmart Mobility stands for sustainability and innovation as it is actively changing Indian urban mobility and can become a global reference. Most of these issues are distinctly alarming such as pollution, Unreliable transportation, and welfare of drivers, but BluSmart is soon showing that Clean energy solutions are the real deal.
This is an integrated fleet that is entirely electric and runs on renewable energy sources, and the company has saved millions of kilograms of carbon emissions to date as a direct result of its environmentalist mission to combat climate change. This has made customer to stick to it because of consistent prices, no cancellation of rides, and other measures it has taken towards increased safety Measures it has taken towards improved safety provisions for both the drivers and the people in the car The model of employment of drivers is full-time thus providing drivers with a dignifying employment status and at the same time providing enhanced quality services to its consumers.
Moreover, to foster the widespread adoption, BluSmart is working with top automotive and renewable energy players to develop the required ecosystem out. As BluSmart identifies the right investment opportunities, the mobility app is likely to expand its operations and expand to a broader region across the Indian market and eventually pave the way for its globalization.
In addition to disrupting transportation, BluSmart is proving to be the inspiration for an entire generation of startups that are now adopting sustainability as a business model. Expanding its business outreach, the company is to make urban mobility greener, smarter and globally accessible. BluSmart isn’t just an application for transportation; it is the step forward people should make to make their city and environment better.
