Transformation in the healthcare sector is going at breakneck speed by revolutionizing the way technology is implemented in the demand for efficient patient-centered solutions. One of the emerging stars in this sector is Cera Care. This startup started in London in 2016 and has become the largest health tech in the country by using artificial intelligence and digital tools towards home health care.
About the Founders
Cera Care was co-founded by Dr. Ben Maruthappu, who is a physician as well as an entrepreneur and brings with him a great deal of experience in innovation within the health sector. Before setting up Cera, Dr. Maruthappu worked as a senior adviser to the CEO of NHS England, where he was instrumental in shaping policies on technology and patients. His vision of Cera Care was to connect modern technology with a human touch in home care to make healthcare more efficient and accessible for most people.
The company under his leadership has grown rapidly, attracted millions in funding, and expanded across the length and breadth of the UK, partnering with major organizations in health care, and he has even been named one of the most influential people in digital health in addition to speaking at international conferences about the future of AI for home healthcare.
What is Cera Care?
Cera Care is a digital-first healthcare provider that delivers personal, proactive care to patients wherever they are in their homes. The mission of the company is to reduce hospital admissions, improve patient outcomes, and increase the productivity of healthcare services through AI-driven solutions in traditional caregiving.
Cera Care has been reducing hospitalization of patients by up to 70 percent and the cost of care by applying cutting-edge technology with human expertise. Cera Care has also reduced healthcare for governments and institutions like the NHS.
The Operations of Cera Care
These include services from Cera Care such as:
- Predictive healthcare powered by AI: Through analyzing a patient’s data with AI and machine learning, Cera can predict potential health problems in patients before worsening becomes the job of caregivers and health workers.
- Home-based medical services: It range from medication, physiotherapy, and chronic disease management among medically oriented home-based services offered by the company.
- Caregiver Workforce Empowerment: Cera provides an integrated AI tool that gives their carers and nurses real-time insights, digital care plans, and remote monitoring, enabling them to improve care delivery.
- Smart Scheduling & Automation: Uses digital methods in optimizing scheduling for caregivers so that patients can get their care at the right time.
- Digital Health Records: Cera Care ensures that all the patient records are stored in a digital platform that provides a real-time platform for communications between caregivers, doctors, and patients’ families.
- Emergency Response System: Using AI-driven alerts, caregivers and healthcare professionals receive notifications as they happen when a patient deteriorates or has an emergency, warranting immediate intervention to avoid a costly emergency hospital visit.
Interesting Facts About Cera Care
The Largest Care Provider in the UK: Cera Care is the largest home healthcare provider in the UK today, with over 2 million home visits each month.
- AI-Driven Savings: Cera’s AI-driven savings have been instrumental in helping the UK government and NHS save over 1 million pounds each day merely by avoiding unnecessary hospital visits.
- Rapid Growth: Cera Care has grown exceptionally fast in the last 4 years and now employs 10,000 carers and nurses in the whole country.
- Award-Winning Innovation: Cera Care has been awarded multiple awards for pioneering work in health tech as well as AI-driven healthcare.
- Partnerships with Leading Institutions: The organization has collaborated with the NHS and other local authorities to provide digital healthcare access to millions of patients.
- Beyond Expansion in the UK: Cera Care has begun its journey into the international market, taking its AI-driven health model worldwide in response to many similar health needs around the globe.
Financial Performance and Investors
- Revenue: As of December 2023, Cera Care has reported that revenues from NHS and local authorities for care services to older patients amount to £225 million.
- Investors: Cera Care has raised significant funding in many rounds; January 2025 saw the company raise $150 million in a funding round led by BDT & MSD Partners and Schroders Capital, thereby elevating the valuation of Cera Care to over $1 billion and unicorn status. Other notable investors include 8090 Partners, Guinness Global Investors, Jane Street, Loric Ventures, and Nordic Eye Venture Capital.
- Stock Market Status: Cera Care remains privately held as of March 2025 and is yet to list on any public stock exchange; thus, shares are not available for any public trading.
Impact of Cera Care
Cera Care provides over 2 million home healthcare visits monthly and employs almost 10,000 carers and nurses. With a digital-first angle, such an approach has led to streamlining the process and has resulted in faster turnarounds in response times, happier patients, and a greener model for health delivery.
Cera’s solutions generate enormous savings for the UK government and the National Health Service daily, showing that effective technology-driven home care is also financially viable.
Troubles and opportunities for the future
To become even more significant, Cera Care must now deal with some challenges. Home healthcare is on the rise, while keeping the same quality of care in different parts of the country is a mammoth stumbling block. The company plans to expand its recruitment and training activities to prepare enough workforce in response to the increasing demand for caregivers.
Regulatory compliance in different countries is another hurdle to the company’s ambitious global expansion plans. But as it banks on solid and world-class AI-driven solutions and boasts a proven track record in the UK, the company has a fighting chance against such challenges as it pursues mission growth.
The Future of Cera Care
With a strong base of AI-based healthcare solutions, Cera Care endeavors to broaden its space, reach, and impact. It invests a considerable amount of money in R&D to boost its predictive healthcare models, further reduce hospital admissions, and increase globally accessible home healthcare services.
Success is promising for Cera Care as it demonstrates that technology can revolutionize the healthcare industry by innovating AI into personalized home care. The company sets a new standard for healthcare: efficient, affordable, and welfare-centric.
The firm says it has further plans in the future, which may see it going public. If this becomes a reality, it will attract all of its investors and continue expanding operations even beyond Europe.
Final Words
Cera Care is the banner child for how start-ups can show the old guard a real-life thing with technology hacks. With home healthcare hitting the highest demand, just like Cera or so many other companies, for a future where hospital visits are infrequent, patients live in high-quality medical care.
Innovative at the core, Cera Care is not a start-up but a revolution in healthcare. It has bagged among a few in its efforts to innovate and grow in the future of AI-flavored home healthcare services across the globe.
cera customer care number
You can reach CERA’s customer care through the following channels:
Phone: 1800-258-5500 (toll-free)
Email: ceracare@cera-india.com
For additional assistance or to submit a service request online, please visit their Service Request page.
