Synthesia is changing the way businesses and individuals create videos in a world where video content has become the digital king. Synthesia allows users to create authentic, AI video content using this tool and with the help of its realistic AI-powered avatars; voiding them from needing traditional cameras, actors, or production teams by leveraging artificial intelligence.
What is Synthesia?
Synthesia is a SaaS company whose AI video generation platform allows users to type messages they want to be narrated in any language and choose the face of people on which it should be mapped — all without needing to record anything by voice. The site generates persuasive human avatars who can speak naturally in MULTIPLE LANGUAGES with high quality via deep learning! This makes video creation faster, easier, and much more affordable than traditional methods of production.
This startup is used by businesses, educators, and content creators to create a wide range of projects such as marketing videos, training materials, customer support guides, or multilingual content. By way of AI, the platform democratizes high-quality video production by enabling users to create polished and engaging content from scratch in just minutes.
About the Founders
The startup was founded in 2017 by a team of AI researchers and entrepreneurs: Victor Riparbelli, Steffen Tjerrild, Matthias Niessner, and Lourdes Agapito.
Victor Riparbelli (CEO): A tech entrepreneur, obsessed with AI and media transformation that has spearheaded the vision of Synthesia in redefining video content creation.
Steffen Tjerrild (COO & CFO): — As an experienced finance and strategy professional, he leads the operational aspects of Synthesia to ensure our operational foundation is in place for growth.
Matthias Niessner, Chief Scientist: — a respected AI researcher specializing in computer vision and deep learning, was instrumental in the creation of Synthesia’s market-leading technology for video generation.
Lourdes Agapito (Chief AI Scientist): an academic in computer vision and machine learning, Lourdes works on improving the realism & expressiveness level of Synthesia’s AI avatars.
Together, the team has made this startup one of the AI video content creation leaders exploring synthetic media innovation.
How Synthesia Works
Primarily, the AI technology of Synthesia makes video creation simple in three steps:
- Script Input: A text script is given by the users, which will be spoken out loud through the AI avatar.
- Variety of Avatars: Choose from dozens of life-like 3D digital characters or create your custom AI-generated persona.
AI analyzes the script in conjunction with animating an expressive for creating athletics as well as creating jumping in this high-quality video.
When a diversified base of languages is spoken in different regions, This startup can be used to localize content effectively and efficiently (more than 120 languages are supported), making it perfect for the global marketing and communication space.
Fun facts about Synthesia
Compared to traditional methods, Synthesia can achieve up to 90% cost savings on videos produced using its AI.
Some companies we worked with in the past: Google, Nike, Reuters, and BBC to create AI-generated videos.
Synthesia uses digital AI avatars of real people, ensuring the ethical use of AI.
The company offers voice cloning and custom AI avatars that enable businesses to create unique video content.
Among the early references to ethical and commercial usage of deepfake technology, Synthesia is often listed as a trailblazer.
Its real-time AI editing tools enable users to retouch videos on the fly, and the company is constantly improving them.
With the ability to create videos in 120+ languages, Synthesia has been a real breakthrough in global communication through AI and content localization.
Synthesia’s AI technology has been widely covered globally in major newspapers, TVs, and radios such as Forbes, TechCrunch The New York Times.
Moreover, it has partnered with schools and colleges to investigate AI-based educational learning experiences and certifications.
Growth & Expansion, Financial Investment and Market Influence.
Revenue and Growth
Increasing demand for AI-powered content Synthesia has been launched in response to skyrocketing interest ListTile with Metadata By 2023, it was estimated that the company would be doing over $100m a year in revenue and expected to exceed $200 million by 2025 as AI video adoption is on the rise.
Synthesia is transforming the $135 billion digital content industry with its AI-driven video creation as businesses look for scalable and affordable new ways to produce professional-grade videos. More than 50,000 customers across industries of all sizes use the platform.
Investors and Funding
The launch of Smart Learning for Piano will help Synthesia, which has already quite notably been backed by top funds to the tune of more than $150 million in funding. Key investors include:
- Accel – a top-notch venture capital firm with investments in epic companies like Facebook and Slack.
- Kleiner Perkins – One of the leading Silicon Valley firms with significant experience in AI and tech investments.
- GV (Google Ventures) — The venture arm of Google, investing in AI startups.
FirstMark Capital Top 50 Investor (early stage), focusing on disruptive digital technologies.
What this means: As one of the key players in AI hardware and computing, NVIDIA being an investor is a strong vote of confidence from the industry on Synthesia.
They have helped the company to grow and build up its AI tech, as well as expand its team of employees while tapping into new markets. Synthesia has also been actively investing in research to improve its deep learning models and scale up the company’s AI avatar capacities.
Stock Market Status
At the moment, Synthesia is private but industry watchers believe it must be heading to an IPO in a few years. With the pace of innovation on AI media solutions, a potential exit in an IPO listing could see Synthesia at over $2 billion valuation level making it also one of the most successful innovative startups within the AI market.
While no one knows for sure, some experts believe a public listing might make Synthesia worth billions of dollars more than it currently is — as much as $4.8 to up to “the high end” of 7 billion by the middle of this decade if growth figures pan out in between now and then,…
The Future of Synthesia
In the future, Synthesia will Add Realism to
AI Avatars: Enabling the creation of enhanced, highly realistic, and expressive avatars of human holograms.
Scaling Real-Time AI Video Generation, Enabling Users to Instantaneously Produce and Prepare Videos
Create animated AI chatbots, that are capable of interacting in real-time.
Enhance best practices of responsible AI through more responsible deepfake usage
Integrate Synthesia’s AI tech in popular platforms to allow for easy AI video generation with software businesses already use.
AI-based personalization: AI helps to make videos dynamic so depending on the audience and their behavior, businesses can show them similar content.
Expand its market penetration and usability by partnering with media companies, schools & enterprises.
As AI revolutionizes content creation, Synthesia is leading the digital transformation that will shape how businesses communicate, teach, and entertain their audience.
