While we see the trend of people expanding the functionality of different everyday items, shrinking the household and the circles of utilization, reducing emissions, and being more individual in everything, Whering comes as the ultimate wardrobe application.
Whering is not only about comfort – it is about changing the behavior of consuming fashion. The app’s concept is based on a user’s need to buy fewer clothes, wear them multiple times, or repurpose her current wardrobe. So, it is rather expected that Whering has already accumulated a group of dedicated customers who appreciate fashion and care about the environment.
The increasing awareness of conscientious consumerism today made the textile and fashion industry an idea-friendly zone for innovations. Given that millions of tons of textile waste are generated each year, applications like Whering are not mere conveniences – they are a component of the new sustainable lifestyle.
What is Whering?
Launched towards the end of 2020 by Bianca Rangecroft, Whering is a fashion-tech company aiming to launch a global change in the management of wardrobes. Thinking of the virtual closet in the movie Clueless, the app enables the users to take pictures of their clothes and sort them, besides creating outfits using their phones.
Whering offers a solution to a problem many fashion lovers face: Having a closet full of clothes yet having the feeling that there is nothing to wear. With every garment scanned digitally, a user can combine outfits, decide on the option for tomorrow or the day after, and even see how often an item is used.
It is perhaps important to add that the mission of the app is not just to make people’s lives easier. Unlike other service applications such as online stores and virtual reality fashion spaces, Whering minimizes the adverse effects of fashion consumption by leveraging users to get as much value as possible out of their current inventory of clothing items. Being able to apply state-of-the-art artificial intelligence in its function as a wardrobe management tool with a user-friendly layout, it is enjoyable to also be informative.
But besides being a virtual closet, Whering combines options for smart dressing and eco-conscious options that help make wiser fashion decisions. It also comes equipped with data that will assist the users in realizing their style direction and expenditures.
About the Founder
Bianca Rangecroft, who began Whering, had a background in investment banking before she began to seek a place in the fashion-tech sector. She was motivated by economic dissatisfaction with fast fashion and the need to make sustainable fashion more popular. Specifically, Bianca aimed to make an application that adds an effective way to plan and organize her/her outfit, as well as inspire people to rethink their consumption habits. Being a finance expert and passionate about sustainable living, she managed to start Whering which has quickly become popular in fashion circles.
Another fun fact about Bianca is that she created her brand partly because of the fast fashion industry. She had many clothes in her wardrobe but she had discovered that what she wore most of the time were just a handful of them. This realization became the foundation for Whering’s mission: With contemporary taste and style, it assists people to open their eyes to what they already have.
Because of her creative thinking and dedication to the future of sustainability, Bianca is widely recognized in the fashion-tech industry. Guzel also actively participates in industry events and uses her speeches to outline her vision to make the fashion industry work in a more responsible and leveraging technology.
These include; Turnover, Investors, and Stock Market status.
Turnover: Whering has grown so rapidly starting from its creation of having an annual turnover that has been rising steadily with the number of users subscribing to the services offered. Numbers have not been released to the public However, the number of users attracted by the startup and their interactive rate suggests a rather profitable path.
Investors: Whering has generated a lot of interest from venture capital that has sought to invest in fashion tech and sustainability. Some include early-age Venture Capital firms and progressive angel investors who have interests in sustainable fashion initiatives. The chance to combine technology and sustainability has set up the startup to be unique for possible funders.
Stock Market Status: At present, Whering is a company that is privately owned, and therefore it does not have IPOs. However, due to its expansion and the constant gain of market niches, discussions in the industry about its IPO plan in the future are contemplated. If, as is probable, Whering is to keep on growing and to target the remaining portion of the conscious consumers, going public may be a great idea for future development.
Key Features of Whering
Wardrobe Digitization: People can take pictures of their garments, and the application will sort them into separate categories.
Outfit Planning: Even for simple clothes, the application provides an opportunity to set layers of clothing and other aspects and thus make dressing for each day easy.
Sustainability Tracking: Whering helps the users make sustainable fashion choices by allowing them to monitor the amount of clothing they wear and therefore avoid buying garments they are unlikely to wear.
Packing Lists: Going on a trip? Whering makes packing a breeze by enabling users to create lists according to outfits when packaging their clothes.
Style Recommendations: The outfits are selected by algorithms, which means that every item in the user’s closet will get a fair wear out of it.
Analytics and Insights: The app integrates data about the usage of different types of clothes and allows people to understand what clothes they wear most often and, therefore, tailor the additional purchases.
Community Engagement: While using brings together people into the ecosystem of fashion lovers while they can share their ideas of what outfit they should wear next.
Fascinating Facts That You Should Know About Whering
Inspired by Pop Culture: Originally, Whering was created based on the virtual closet scene in the movie Clueless released in 1995.
Community-Centered Growth: Whering has tremendously developed a group of users who respond to posts, outfit Inspire, sustainable fashion, and style tips.
Award-Winning Startup: Since its inception, Whering has been awarded multiple times for its fashion-tech and sustainable fashion model.
Focus on Inclusivity: Its features are intended to suit any type of user and any body type, style, or preference a user may have.
Regular Updates: Whering is updating the application regularly due to the feedback to also be one of the most fashion-focused applications out there.
Competitors
Where applying is operating in the fashion-tech sphere, and many other startups are also aimed at the digital wardrobe. Some notable competitors include:
Cladwell: An app that gives a recommended outfit for the day and other aspects regarding the user’s clothing. Minimalism is something that Cladwell has pushed especially about fashion, capsule wardrobes in particular.
Stylebook: Another oldie but goldie, Stylebook is one of the first apps that let users bring their clothes into the app and mix and match them, with emphasis on quantitative data.
Closet+: An application that lets the user organize her wardrobe and track what garments have been worn and when.
Finch: A competitor involved in a similar platform, with emphasis on neurally serviced recommendations and environmental concerns where its major goal is on minimizing consumption of fashion clothing.
Even though Whering is similar to these apps in some aspects, the app’s concentration on sustainability, non-discrimination, and cooperation with the general public, surely has a competitive advantage.
Why Whering is Important in the Present day Fashion Industry
Promoting Sustainability: The fashion industry is among the leading industries that have been negatively affecting the environment through the overproduction of clothes that are Xperia fast fashion. Whereas Whering handles this problem by enabling users to use their possessions effectively hence minimising their impact on the environment. Another demonstrative advantage of the app lies in its key category that prohibitively focuses on sustainability, which mainstreaming is complementary to the modern shift to sustainable consumption.
Enhancing Personal Style: Pinning the clothes into different combinations, Whering provides users with a better understanding of what belongs to their style. Altogether, the consumers can identify which outfits they use often, which are unnecessary purchases, and how to constantly fine-tune their choice of clothes.
Saving Time: As with any traditional activities, they can be chocking during the mornings, even the simplest but very important ones like what to put on. Whether they are Whering’s clothing planning, this feature helps to save a lot of time for more significant affairs.
Driving Innovation in Fashion-Tech: Whering’s use of AI and real-time data analysis in providing services is a major step up for fashion technology. We believe that few competitors can offer such sustainability, combining style and performance with the help of machine learning algorithms.
The Business Model
Whereer is a freemium app, which can allow users to manage their wardrobe and plan outfits but there is no charge. Additional services like style analysis, fashion advice, tailored to a user, and other special offers can be obtained with the help of the paid subscription. In addition, the startup collaborates and relies on sustainable brands while it follows an affiliate marketing model.
Other affiliations of Whering with ethical clothing brands, and platforms that deal with second-hand wear equally enhance its sustainability efforts. Not only do these collaborations bring extra sales but also offer users nicely selected shopping experiences that are compatible with their beliefs.
Challenges and Opportunities
Like any other start-up, Whering has its bitters. It is, however, a big task to persuade users to spend time scanning their entire wardrobe digitally. However, the startup has solved this through a welcoming interface, fun courses, and incentives for learners to stick with it for the long run.
Millennials and Gen Z are key consumers who value sustainability and are open to using technology to shop and gather information: both of these features will give Whering a growth advantage. As the application is constantly being developed, there is a possibility of future compatibility with online stores, and by creating a community around it, the company is set up for great growth.
Furthermore, when the market for circular fashion intensifies, Whering has the opportunity to become a major player in the resale and rental segment. In addition, by preparing an opportunity to exchange used clothes with friends, the app can also broaden the user value proposition.
Final Thoughts
Whering is not only yet another application but a movement towards eco, rational, and stylish living. Through blending technology with fashion, the startup has produced a tool that enables people to shop efficiently, dress appropriately, and live sustainably. And in a world facing climate change and the effects of fast fashion, Whering, and similar innovations don’t simply fit: They need to be.
For those who enjoy fashion yet prefer to make decisions more sustainably, Whering may be the app you were not aware of. Are you ready to throw your old wardrobe up to date?
